Frank Escoubès, founder of Imagination for People wrote a recent article for Huffington Post France in which he argues for a change in the way we view business. Which got me thinking about the way we choose to approach business and strategy. So here's a questions for you: If you think about a succesful business, don't you tend to see it as one which has outsmarted its competition and is now the "leader" in its sector?
I know I did.
But is this really correct?
We have been taught to approach business in a completely erroneous way ...
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