Winalite Sanitary Napkins

A high-tech business in the intimate feminine hygiene products market


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Entreprise Internationale
SN Senegal

In development

About the project Edit

Winalite International is a high-tech business in the intimate feminine hygiene products market that has combined research and development with production and commercialization. In 2007, WINALITE launched a revolutionary product on the health and well-being market. It uses nanotechnology combined with unique medical properties, while remaining environmental conscious and respectful with its 100% environmentally friendly product, accessible to All.


In what ways is this project unique and creative? Edit

This project is an online business that provides excellent service to social organizations and in bulk, which has significant social effects and favours the development of the local economy and social stability. Winalite International is the only company in the world that has patent rights on sanitary napkins with anion technology.

What is the social value of this project? Edit

Winalite essential products for women can be commercialized together with other categories of relevant products such as personal care products, cosmetics, etc. in an unlimited number of points of distribution such as shopping centres, exclusive sales counters, hotels, beauty salons, etc.

What is the potential of this project to expand and develop? Edit

This project combines traditional marketing techniques with modern methods and e-commerce to succeed in running a family-based, social business.

What was the triggering factor of this project? Edit

Consumption of women’s hygiene products is almost three times higher than that of health products. This market had not been exploited in the direct sales industry, which represented opportunity.

What is the business model of this project? Edit

This project is a social entrepreneurship model that uses network and relational marketing, which makes it an innovative financing project.

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