Urban mobs

Emotional urban mapping


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FR France
Web http://www.urbanmobs.fr/en/


About the project Edit

Orange, a telecommunications leader in France, has an extraordinary amount of data, but the data is raw and unusable. That’s why faberNovel, in collaboration with Orange Labs, has developed an aesthetic visualization tool that analyzes urban population activity.


In what ways is this project unique and creative? Edit

Based on data recovery and processing relative to the activity and position of mobile phones (calls, but also SMS, transfers and roaming, etc.), using dynamic representation, this project provides mapping as much population mapping activity.

What is the social value of this project? Edit

Urbanmobs could then outline a new analytical tool, a way of understanding the fluctuations and concentrations for those who manage urban space and make the city – architects, urban planners, designers, but also advertisers.

This study was done in six European cities during the largest, most popular events: the Music Festival in France, the Night of St. John in Pologne, a soccer match in Spain or Romania.

What is the potential of this project to expand and develop? Edit

UrbanMobs, popular emotional mapping, was presented at the Grand Palais in December 2008 in the category of "Dans la nuit des images", an exhibit dedicated to European digital visual arts.

UrbanMobs was presented at the Architecture Biennale in Venice (August 29th to November 21, 2011) in the film directed by Richard Copans.

UrbanMobs was presented at the London Transport Museum.

To this day, the potential of scaling up UrbanMobs has been little recognized.

What was the triggering factor of this project? Edit

What is the business model of this project? Edit

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