Twitter opera

Twitter generated opera libretto

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GB United Kingdom
Web http://www.roh.org.uk/
Maturity

Mature

About the project Edit

In September 2009, the Royal Opera House in London, as part of the Deloitte Ignite Festival, set to stage an opera created through social networking site Twitter. "The Twitter Opera" consisted entirely of 140-character tweets that the ROH has received from members of the public over a period of three weeks which then formed the new libretto." It has been set to original music composed by Helen Porter, along with some more familiar classics.

In what ways is this project unique and creative? Edit

The Twitter Opera is an example of crowdsourcing where culture responds to new technology. In this way, the new "people's opera" was a very creative experience.

What is the social value of this project? Edit

By using Twitter to generate a new libretto, the Royal Opera House’s goal was to help attract a wider audience. Alison Duthie of the ROH summed this up: "It's the people's opera and the perfect way for everyone to become involved with the inventiveness of opera as the ultimate form of storytelling."

Jonathan Lennie, Time Out's classical music critic, notes that: "Opera belongs to everyone. This is good because it is experimental. It demystifies the process of creating opera."

What is the potential of this project to expand and develop? Edit

Other operas around the world could benefit from such events to attract new audiences.

What was the triggering factor of this project? Edit

What is the business model of this project? Edit


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