Town of Images

Reviving an old town by bringing image creators together: photographers, painters, screen printers... to bring the town to life and display it

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FR France
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Concept

About the project Edit

The aim of the project is to adapt the ideas of "book cities" to create a town of images.

It's about revitalizing a more or less abandoned old town - to give it a theme based on an image. The houses, used as open workshops, also become exhibition sites, training workshops, etc.

The artists and professionals live there and liven up the town through exhibitions, shops and training.

These are professional photographers, painters, sculptors, screen printers and others.

Themes

In what ways is this project unique and creative? Edit

Many towns are creating a "second life" through this specialization. The book towns have created real clusters dedicated to books. France now has eight book cities and towns: Montolieu (Languedoc-Roussillon), Fontenoy-la-Joûte (Lorraine), Cuisery et La Charité-sur-Loire (Bourgogne), Montmorillon (Poitou-Charentes), not forgetting Esquelbecq (Nord-Pas-de-Calais) and Ambierle (Rhône-Alpes). In the Netherlands, Norway, Finland, and as far as Kampung Bulu and Malaysia, the idea is gaining ground everywhere.
Openess to other arts and the agglomeration effect allow to breathe some life into the towns through the creation of art and the influx of tourists generated by these initiatives.

What is the social value of this project? Edit

Bringing a village and its merchants to life (e.g. restaurants, hotels, etc.). Economically and socially, this type of "gentle tourism" has proven itself, allowing some villages, such as Montolieu, to keep primary school classes open.
It also allows the young generation to get involved in the organization's artistic and cultural activities, stimulating the emergence of new local businesses (such as galleries, festival organizers, agents, etc.).

What is the potential of this project to expand and develop? Edit

Completely universal. With the support of the local population, the municipality may definitely have a role to play in facilitating and making these initiatives available. Therefore, without the support of elected officials and DRAC (Regional Office of Cultural Affairs), book towns and cities would not have the means to organize meetings, lectures, concerts and exhibitions, which is also what makes these small book cities appealing.
However, looking at the example of book store cities, almost all the booksellers are owners - who often purchased townhouses for next to nothing, which at the time, no one wanted. The price of land is not always a hindrance.
Finally, in some book towns in the UK, private companies sponsor sites, which facilitates the closure of financial budgets. However, using this formula in the private sector is not always popular with the developers of such initiatives.

What was the triggering factor of this project? Edit

What is the business model of this project? Edit


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