This Bar Saves Lives

For every bar purchased, a non-profit partner makes a life-saving packet of food for a child in need

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Web http://www.thisbarsaveslives.com/pages/our-cause
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About the project Edit

Every year, severe acute malnutrition claims the lives of 2.6 million children. That’s one child every 12 seconds. But here’s the thing...it’s preventable. Children suffering from severe acute malnutrition have a low weight-for-height ratio and suffer from wasting (extreme thinness) or edema (swelling)—often resulting from illness and a lack of nutritious foods in their diet. It is a preventable, yet serious, life-threatening condition currently afflicting 20 million children worldwide, and right now less than 10% of children are receiving the life-saving treatments they need. But that’s all about to change.

This Bar Saves Lives has made it its mission to turn the problem around. For each bar that is purchased, a life-saving packet of food is given to a child in need. The approach is dual pronged - treatment of malnutrition along with a prevention plan.

In what ways is this project unique and creative? Edit

Much like TOM's Shoes, this project creates a way for non-profits to outsource the costs of their efforts.

What is the social value of this project? Edit

Helping children in dire need - what could be better than that as a value proposition?

What is the potential of this project to expand and develop? Edit

As the popularity of these delicious bars spreads more and more children around the world can be helped

What was the triggering factor of this project? Edit

What is the business model of this project? Edit


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