The Toronto Dollar

The Toronto dollar is a complementary currency aimed at promoting local commerce in the Toronto region

Information

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Toronto Dollar Community Projects Inc. P.O. Box 6523 Station "A" Toronto ON M5W1X4
CA Canada
Web http://torontodollar.com/
Maturity

In development

About the project Edit

The Toronto dollar is a complementary currency used by a small community in the Toronto area. Its goal is to encourage local consumers and retailers to shop and reinvest in their community. Toronto dollars are equal in value to Canadian dollars and are accepted at more than 150 businesses, mainly in the St-Lawrence market area.

Themes

In what ways is this project unique and creative? Edit

What is the social value of this project? Edit

This complementary currency promotes socioeconomic growth in the Toronto area by encouraging exchanges between local shoppers and merchants. What differentiates this project from other complementary currency projects is that it has operated on the basis that 10% of every Toronto dollar sold is directed to a fund to support local community projects.

What is the potential of this project to expand and develop? Edit

Local complementary currencies projects can be numbered in the thousands across the world.

What was the triggering factor of this project? Edit

The Toronto dollar was created in 1998 by a registered non-profit organization called the Toronto Dollar Community Projects Inc. in order to promote local commerce.

What is the business model of this project? Edit


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