The Good Conspiracy

Hijacking contemporary communication networks in the name of the collective good


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342 Victoria Avenue, Montréal, Québec
CA Canada
Web Unknown


About the project Edit

The Good Conspiracy has the ambition to communicate with cities and the entire world. It is a major movement full of positive energy. To achieve this, it infiltrates and diverts/deflects contemporary communication networks in the name of the collective good, giving everyone the means to share good thoughts in public. Being part of it is not very complicated: thinking of the good is enough!

At the first conspiracy, during La Biennale de Montréal 2009, citizens were invited to discover the elements of the conspiracy and become conspirators themselves by sharing messages of hope via SMS, Twitter, email, voice mail and notes deposited in a network of shops on the Saint-Laurent Boulevard between Sherbrooke St. and Mont-Royal St. In designated areas on the sidewalk, walkers could hear positive messages left by strangers.


In what ways is this project unique and creative? Edit

This project is a new and creative multi-platform experience combining a positive message with open-source.

What is the social value of this project? Edit

The Good Conspiracy aims to communicate a great movement of positive energy in the city. It gives everyone the means to share good thoughts in public places: compliments, good news, moral support, wishes, and beautiful gestures, inspire, conspire.

What is the potential of this project to expand and develop? Edit

The first conspiracy took place in Montreal in May 2009 during the Biennale de Montréal. Dawson City in Yukon took over the torch in January 2010.

What was the triggering factor of this project? Edit

What is the business model of this project? Edit

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