A website focuses on spreading positive news in India


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Karnataka, INDIA
IN India

In development

About the project Edit

The Better India is a media website that focuses on spreading positive news in India. The Better India is an attempt to bring to the spotlight on little known organizations and individuals, who are attempting to have a positive impact on their communities or environment or any other entity that can benefit from their actions. One of the main goals of this initiative is to help volunteers connect with NGOs, fundraisers with funds and small organizations with resources. The initiative helps organizations to spread awareness on their initiatives to help them gain recognition and reach. The Better India also posts information about jobs and events related to organizations in order to help garner resources.

In what ways is this project unique and creative? Edit

The Better India is an attempt of opposition to the main sensational news system.

What is the social value of this project? Edit

The initiative seeks to reduce the impact of sensational news carried by mainstream media and try to instil hope in people. It also acts as an online voice for all small to medium organizations who cannot afford to set up their own channel of public relations and contact thousands of people to inform them of their necessities and achievements.

What is the potential of this project to expand and develop? Edit

Chairman distinction at the Manthan Award 2011, Digital Inclusion for Development , South Asia
It was appreciated that The Better India has enabled small organizations to gain recognition and be able to attract volunteers to aid in their projects. The initiative has also helped NGOs find resources through their “jobs” portal. The organizations have benefited by reaching out to a larger audience and receiving healthy response and participation in their events and activities. The specific feature of the initiative is that in three years of existence and through hundreds of articles, BI has reached out to thousands of people and helped them realize that there is a better India.

What was the triggering factor of this project? Edit

The Better India was founded on 10th of July 2008, as an outcome of scarcity of positive & developmental news in conventional sources of media. Co-founder, Anuradha spearheaded The Better India initiative by identifying and partnering with the right organizations to give them their due visibility. Starting The Better India more as a personal project to know more about the change-making individuals and organizations, the 2nd co-founder (Dhimant) has been responsible in making the brand and its presence the way it is today.

What is the business model of this project? Edit

The organizations featured by The Better India have been able to raise funds and attract investors to further their cause by having a voice to proclaim their good work to the audience at large.

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