The Abanale Agency

A travel agency that does not take you out of your routine


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About the project Edit

With the trips organized by the Abanale Agency, “people can finally rely on their fears – fear of travelling, fear of changing your habits, fear of losing yourself, of getting sidetracked, fear of the unknown, fear of others, the Other, fear of self, we never know with our selves, fear of all these little nothings that must be confronted in a foreign country, whereas when we’re at home, we avoid them out of habit. Fear of everything, fear of nothing –from all this, the Agency will protect you by focusing you on it since it will definitely not take you somewhere else, especially not, but at home, in the city all the days you see by believing that you see it without ever seeing it, masked by the blinders of routine” (Jean-Philippe Domecq, “Traité de banalistique”, Éditions de Mille et Une Nuits, May 2004).


In what ways is this project unique and creative? Edit

“The Agency plans to start marketing activities with a promotional campaign in schools by inviting the students one by one to look at the building facades that they pass between every morning…”.

The highlight of the Abanale Agency is to offer its program "August at home!" to the most honoured traveller. Take a trip home – full circle – in less than 24 hours…

In short, an agency totally dedicated to helping you rediscover your own universe by climbing the ordinary from within. In other words, useful utopia.

What is the social value of this project? Edit

A deeply socializing project dedicated to the attention to detail of its own environment. Integrating a tribute to meter readers, “the only city dwellers who can wander along a street by knowing all of the insides of the apartments that surround it”.

What is the potential of this project to expand and develop? Edit

Simply infinite. One Abanale Agency per city, per village, even per street! As soon as it focuses the onlooker on what is essential, to sharpen the urban eye (or not urban as well, but not As well, especially not), the Abanale Agency has its raison d’être, its mission, its local “market”, its matrix.

What was the triggering factor of this project? Edit

Staircases are no longer significant things. That is wrong. To be corrected. As long as every angle of the room remains an insignificant item that will not be have an attentive and insistent look, that will not retain a small cheerful echo and that a detailed report from said angle of the room has the attention of future users will not be serenely produced, there will be, let’s say, “market potential”. Immense and infinite.

What is the business model of this project? Edit

The most banal.
Commissions on reservation. And cancellation fees on file.
Like all neighbourhood travel agencies (of the room).


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