Sprout Guerrilla

Decorating Toronto's urban landscape with moss hearts.


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Toronto, Ontario
CA Canada
Web http://sproutguerrilla-2.myshopify.com/

In development

About the project Edit

Sprout Guerrilla is aiming to decorate Toronto's urban landscape with moss hearts as part of its new "I love my city" guerrilla gardening campaign.

It can be defined as green graffiti.

In what ways is this project unique and creative? Edit

« Whether you see it as profound social commentary or an irritating eyesore, the environmental costs of graffiti are impossible to deny. Toxic chemicals and noxious fumes go hand in hand with aerosol spraying, while graffiti removal techniques can be far more damaging than their original target. »

« But a new wave of environmentally friendly graffiti art has sprouted up on the streets of dozens of urban centres. Using moss as their medium, these living, breathing designs reclaim dead spaces and tear down the divisions between urban and natural landscapes. »

The premise of the project is simple: moss hearts are “painted” in public spaces, creating an eye-catching synthesis of art and nature

What is the social value of this project? Edit

A project like Sprout Guerrilla adds colour and layers to a grey city. The medium is fun, environmentally friendly and easily removable.
It enables citizens to make the city their own, by taking care of it and making it more beautiful.

Completely customizable, easy to remove, and ecologically sound, Sprout Guerrilla art is a practical and beautiful way to make a powerful statement about urban ecology.
The purpose of the project is to promote urban gardening, improve air quality, and add natural art to city walls.

What is the potential of this project to expand and develop? Edit

What was the triggering factor of this project? Edit

"I was looking for a natural solution to the pollution problem in city streets and moss art jumped out at me," said the founder Julie Forand.

What is the business model of this project? Edit

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