Shokay

Social business that brings Tibetan yak down to the international market in a way that promotes sustainable development

Information

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CN China
Web http://www.shokay.com/
Maturity

Mature

About the project Edit

Shokay is a for-profit social enterprise that aims to bring Tibetan yak down to the international market in a way that promotes sustainable development. Shokay described itself as "a rising lifestyle brand [that] designs a unique collection of kids clothing, adult accessories, and home items made from yak down." Shokay also produces knitting yarn made from yak down.

Themes

In what ways is this project unique and creative? Edit

Shokay founders has found a creative way to preserve the Tibetan tradition of yak down.

What is the social value of this project? Edit

profit-making but not profit maximizing enterprises that must be the double bottom line. They should solve a traditional social problem in a more innovative way.

What is the potential of this project to expand and develop? Edit

Shokay products are currently carried in over 130 stores located in Hong Kong, China, the United States, and Japan. The company also operates two of its own stores in Shanghai.

What was the triggering factor of this project? Edit

What is the business model of this project? Edit


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