Ritz "give back getaways"

Ritz guests get the opportunity to volunteer their time to improve and assist the local community in which they are vacationing

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US United States
Web http://www.givebackgetaways.com/
Maturity

Mature

About the project Edit

In 2008, Ritz-Carlton launched its Give Back Getaways program, which gives guests the opportunity to volunteer their time to improve and assist the local community in which they are vacationing. Working alongside Ritz-Carlton employees and non-profit organizers, guests are provided with all the materials they need to assist in programs that focus on hunger and poverty relief, environmental conservation, or the well-being of disadvantaged children.

At The Ritz-Carlton in Cancun, for example, guests can join a biologist from the Cancun Department of Ecology for hands-on experience protecting mother sea turtles during nesting and helping them return safely to the sea. Through a program employees have already been participating in for more than a decade, guests will head out at night to search for nesting turtles, gather sea turtle eggs and bring them to a safer location. Visitors to Berlin, meanwhile, can roll up their sleeves and accompany hotel staff as they launch a spring clean-up of the SONNENHOF facilities for children with serious illnesses. Additional Give Back Getaways include cooking and serving meals at the North Texas Food Bank; restoring homes in the ancient water town of Wuzhen, China; planting native Cyprus trees in the dwindling wetland forests of the Florida Everglades; and building homes with Habitat for Humanity in Jakarta and New Orleans. Costs vary between roughly USD 50 and USD 150 per adult participant.

Themes

In what ways is this project unique and creative? Edit

Simon F. Cooper, Ritz-Carlton's president and chief operating officer, explains: “We have come to recognize the interest many of our guests have in becoming more involved in the region where they are spending their vacation. Many of them are active volunteers in worthwhile activities at home, and want to continue this spirit of giving when they visit other parts of the world. We believe Give Back Getaways is a unique way for our hotels to partner with guests to provide an experience both memorable and personally enriching.”

What is the social value of this project? Edit

All profits from the Ritz-Carlton Give Back Getaways volunteer vacations are donated to the partner organizations. Since its inception in April 2008, over 16,000 individuals have volunteered their time and money. Ritz-Carlton reports that responses from guests have been incredibly positive so far, with several guests even making sizable donations to the non-profits they had assisted after they returned home.

What is the potential of this project to expand and develop? Edit

Other hotel chains could follow Ritz-Carlton’s foot step.

What was the triggering factor of this project? Edit

What is the business model of this project? Edit


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