Rent-a-granny

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GB United Kingdom
Web Unknown
Maturity

Mature

About the project Edit

Rent-a-granny is a service where grandmothers and grandfathers are offered to rent by their eldery care unit to single parents desperate for the kind of help and love that only a grandparent can offer. The grannies are available twice a week and payment depends on how much the parents can afford. The rent-a-granny concept was founded in 1989 by Roswita Winterstein, an East Berliner, came up with the idea just after the fall of the Berlin wall, when Communist kindergartens throughout the city were being shut down. This scheme is now implemented in Germany, in Poland and in the UK.

In what ways is this project unique and creative? Edit

Rent-a-granny can be seen as an innovative and imaginative plans to improve the prospects of young children and their families in their communities.

What is the social value of this project? Edit

The "Rent-a-Granny" scheme benefits both stressed out parents as well as the surge of helpful grandparents. But the real social impact is in the way it addresses Germany's demographic dilemma -- too few children are being born to finance the pensions of the post-war baby boomers. And Germany does not do enough to encourage women to have children. The scheme then frees mothers to return to work.[3] One downside to the service: there is the worry that real grandparents get jealous if the hired grannies get too close ot the children.

What is the potential of this project to expand and develop? Edit

Germany demographic dilemma is one shared by most industrialized countries. Shortage of kindergarden places as well. This experience has an outreach potential.

What was the triggering factor of this project? Edit

What is the business model of this project? Edit


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