Proxi-Product

Proxi-Product is a service that provides targeted information allowing everyone to become an informed consumer.

Information

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Créer par GS1/AFNIC en France en 2010
FR France
Web http://www.proximamobile.fr/article/proxi-produit
Maturity

Concept

About the project Edit

Certified by producers and distributors on a steering committee, the Proxi-Product application contains information that can be installed on your mobile phone. It’s the same principle as paying at the cash. you scan a barcode with your mobile phone and various product information – not the price – is displayed on screen. By providing their personal profile, those with food intolerances will receive an alert notifying them of the possible presence of an allergen.

When shopping, users can scan product barcodes using their mobile phone’s digital camera. The product’s barcode has information provided by the manufacturer and data from independent sources that is posted on the mobile phone including:

• Nutritional elements
• Environmental impact
• Allergens present
• Health alerts
• Medication information...

In addition, the application allows you to access dietary information, as well as user profiles. New elements for mobile consumers.

Themes

In what ways is this project unique and creative? Edit

Barcodes identify products and give them strengths and weaknesses in relation to data found on a database. Product information is provided in a relatively short period of time. No need for extensive searches online.

What is the social value of this project? Edit

This application strives to improve the population’s nutritional status by improving access to dietary information. It also helps improve the population’s health and conserve the environment (in the sense that it provides data on the environmental impact of consumer products by posting environmental products put into place by the Minister of the Economy) and well-being.

In effect, this service could establish a new close and confident relationship with consumers:

• because 70% of purchasing decisions are made at the point of sale and 30% of the world’s individuals wait to be in store before deciding which product to buy
• because the Internet is the most informative media, that we trust the most and that makes people want to shop
• because it is a national project supported by the public powers
• to give value to a product and brand image. My brand in my pocket – consumers are close to their brands and have instant access to information anywhere
• because it’s a responsible, citizen approach
• to completely master the dissemination of information related to various products
• to give a response adapted to the emergence of consumer review sites that you can consult on your mobile phone

What is the potential of this project to expand and develop? Edit

The application currently works on iphones only. These days, most people have a mobile phone. In addition, new portable phones come with more and more sophisticated functionality. According to a study conducted in 2010, one out of four mobile phones in France was a smartphone (in 2010, 7.3 million smartphones were sold in France compared to 3.6 in 2009). The application can be adapted to several brands of mobile phones. This would allow for greater use of Proxi-Product given its importance in improving the well-being of populations.

We are currently testing a version for the visually impaired with a speech synthesizer for labels. Proxi-Product also envisions a version adapted for medication with a dosage reminder, for example.

What was the triggering factor of this project? Edit

Facing the diversity and significant number of food products from around the world, quality control can be very difficult. In order to provide more information (often from independent sources) to consumers that Proxi-Product was born. This application was born from a context in which consumers have a thirst for information.

What is the business model of this project? Edit

Information provided will be made available to consumers voluntarily by the brands in order to ensure the trust needed for public data. For the brands, this involves their ability to keep data up-to-date and accessible to the public.

Proxi-Product is supported by CodeOnLine, a service that supports a shared information infrastructure produced by brand owners (content editors) and mobile phone suppliers. This infrastructure can read product barcodes to find information in a place determined by the brand.


References

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