Pratibadh

A community newspaper

Information

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Delhi, INDIA
IN India
Web http://www.indianprinterpublisher.com/news/Pratibadh___1741.html
Maturity

In development

About the project Edit

As a development newspaper targeting rural and low literate with their participation, this product is a very progressive effort. For this over 600 Rural Communicators cum Rural Reporters have been identified.The development newspaper, published fortnightly, is pasted on the walls of milk cooperatives and Panchayat buildings in three states, covering around 40,000 villages. This community newspaper uses the strong network of milk cooperatives to ensure that it reaches villages. It has been influencing the lives of over 600,000 milk cooperative farmers. It is perfect two way channel. The van that delivers the newspaper is also used by farmer to send feedback.

In what ways is this project unique and creative? Edit

They are building their capacity to be interface between ICT revolution and rural India.

What is the social value of this project? Edit

Lack of information on scope of development is one of the reasons for underdevelopment of the third world. A vast chunk of rural population has been out of domain of commercial interest of media houses. The Pratibadh initiative is trying to change the scenario. It is simply a thick broadsheet based wall newspaper since 1996 reaching 40,000 villages in three states of Bihar, Punjab and Haryana through its network of 600 rural reporters. Lately, Pratibadh has enabled all its reporters with ICT training and tools for not only collecting information news and reports but also use ICT tools like Emails, PDF, LCD projectors, PPTs to reach out to rural masses in groups and communities. Wiith the introduction of some more business modules like Rural Communication, Rural Research and Rural Market Pratibadh is now growing fast.

What is the potential of this project to expand and develop? Edit

Manthan Award South Asia 2008 , Award Winners E-News category
Indian Printer and Publisher is the subcontinent's original and coherent window to technology. It reaches most of the leaders of the industry. We give the readers real insight into the industry as they get something valuable, credible and worthwhile from us, each time, every time. Because we fulfill this commitment issue after issue, year after year, we enjoy a wide, loyal readership. And we enjoy strong and long-term relationships with our advertisers too.
Ours is the highest circulated printing trade magazine in India, bar none. We are aiming to reach an average monthly circulation of over 7500 copies over the next year, combining a dynamic mix of publishers, printers, designers, print buyers, consultants, educational institutions, advertising agencies, manufacturers, suppliers and dealers all over the subcontinent.

What was the triggering factor of this project? Edit

Founded in 1979, the trade monthly Indian Printer and Publisher reaches publishing and print professionals in South Asia. It covers the commercial, publication, digital printing and signage industries.

What is the business model of this project? Edit

From small industrial clusters to large metros, we land on the desks of over 500 print buyers, 3,000 medium and large units and over 3,000 smaller units in all corners of the Asian sub-continent where no other trade or technical publication reaches. Our tech savvy editorial content has earned us the power to influence, add credibility and enhance your marketing effort.


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  • DEF - Digital Knowledge Center

    DEF - Digital Knowledge Center


    Digital Knowledge Center (DKC) is an initiative of Digital Empowerment Foundation (DEF) & National Internet Exchange of India (NIXI) to function as an ‘Online repository’ of best digital contents for development in India and South Asia.

    With the incoming of new technology in ICT and digital content technology along with various technology delivery platforms, a lot many interventions in digital content have been taking place in South Asia. Interventions are visible in all major areas – Education, Learning, Health, Governance, Entertainment, Localization, Commerce, Culture, Environment, Tourism, Infrastructure and so on. Creation of digital content, its deployment, service delivery and usage has increased each day.

    While these developments are taking place, it is equally critical to have these interventions and practices shared, exchanged, and deployable from one place to another. For this to happen, one needs to have a resource bank available for learning, sharing and replication. Digital Knowledge Centre works as such a platform in audio-visual documentation format, which provides solutions to many of our social, economic, cultural and governance challenges.