Urban innovation initiative for revitalizing neighborhoods, block by block.


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Old Oakland
US United States
Web http://www.popuphood.com/


About the project Edit

Giving five new retail shops the opportunity of getting six months free rent at previously vacant storefronts in one block in the neighborhood.

Popuphood organizes the opportunity to band together with local retailers and artists to create "retail boutique enclaves".

In what ways is this project unique and creative? Edit

One goal of this initiative is to fill vacancies. Popuphood considers that the best way to revitalize is through a thriving retail sector. The program helps curate small retail businesses, offers six months free rent by creating cross-sector partnerships and provides benefits and partnerships to grow the retail business. These retailers use this time to refine their strategies for customer and community engagement, ensuring a sound foundation focused on growth and sustainability.

What is the social value of this project? Edit

According to the project founder, "The concept of simultaneously curated retailers that open all at once removes several of the barriers to entry right away. One is being the lone pioneer in a transitional neighborhood. Another is the initial capital of buildout, rent and staffing. The third barrier is doing it on your own. You don’t necessarily have a retail community. You can’t control who moves in next to you. In this case, retailers have [neighbours] they know will complement their business."

What is the potential of this project to expand and develop? Edit

The two founders, Filley and Dominguez, are developing an umbrella company to replicate the Popuphood concept elsewhere in the city of Oakland. And Oakland, of course, is far from the only city that could use the boost that comes from a cluster of new shops.

What was the triggering factor of this project? Edit

What is the business model of this project? Edit

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