One block off the grid

Group discount on solar power


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About the project Edit

1BOG (“One Block Off the Grid”) is a San Francisco, California based company which organizes community buying of solar power to make the process more affordable and transparent for residential consumers, and to foster an environment of community activism and responsibility. 1BOG is managed by Virgance, a San Francisco based company composed of several social activist campaigns. The name “One Block Off the Grid” is a metaphor for freeing the world from its dependency on non-renewable power sources one block at a time. The logic behind their train of thought is that one person has little leverage for negotiating discounts on the cost of solar panels but if you gather a group of interested people together, 1BOG thinks they can help to negotiate big savings on solar panels. was officially launched in June 5th 2008, the day after San Francisco passed the largest solar incentive in the city’s history. It was followed by numerous grassroot and social media efforts to educate and recruit San Francisco residents. Within one month 200 people had signed up on 1BOG’s to receive an evaluation. The pilot program in San Francisco was a success. 1BOG negotiated 48% reduction off the list price after rebates and incentives, generated over 0,000 in local solar installation, and helped 42 homes convert to solar energy. By the end of October 1BOG had seeded campaigns in 7 additional cities including New York, Seattle, Portland, Colorado, Bay Area’s San Jose and Oakland.

In what ways is this project unique and creative? Edit

1BOG provides a way, through the internet, for communities to gather to buy solar power.

What is the social value of this project? Edit

1BOG’s goal is to spread solar energy by making it more affordable and accessible to everyone.

What is the potential of this project to expand and develop? Edit

Any city in the United Stated is eligible for 1BOG. As soon as a group of 100 people signed up in a given region, a 1BOG campaign can be launched. The concept is therefore easily scalable.

What was the triggering factor of this project? Edit

What is the business model of this project? Edit

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