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CH Switzerland
Web http://www.null-stern-hotel.ch/
Maturity

Mature

About the project Edit

Null Stern Hotel is an art installation in a Swiss nuclear bunker converted into an "eco-luxury" hotel opened in June 2009. Null stern in German means zero star. Null Stern Hotel is an invention by the Swiss concept artists Frank and Patrik Riklin from the Atelier für Sonderaufgaben (studio for special works) in St. Gallen, Switzerland. Daniel Charbonnier, co-founder of Minds in Motion, SA, an international hospitality advisory and services firm, also based in Switzerland, has partnered with Frank and Patrik Riklin to transform this concept into a worldwide business opportunity.

The Null Stern Hotel can host 14 guests in a configuration of 6 single beds and 4 double beds – each bed “a room without a wall”. Bed linen is provided. Larger groups (from 14 people) can also be accommodated in an adjacent room highlighting original military-style bunk-beds.

In what ways is this project unique and creative? Edit

The “Null Stern experience” is tailored to fulfill guest priorities, needs and expectations through innovative, value-oriented and functional lodging. Null Stern Hotel finds its roots and values at the core of today’s world of changing economic, ecological and social environments. The objective is to offer a “second life” to real estate locations by transforming them into profitable, sustainable and community-oriented business opportunities. The Null Stern spirit not only embodies Freedom and Independence by using existing resources but also involves members of the local community at every level.

What is the social value of this project? Edit

The driving force stems from placing “Guests” and “Change” at the center of a continuous creative process. Null Stern Hotel extends the scope of hospitality to another dimension through the dynamic cooperation between the art and hospitality worlds which has given birth to the brand Null Stern – the only star is you.

What is the potential of this project to expand and develop? Edit

What was the triggering factor of this project? Edit

What is the business model of this project? Edit


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