An Internet Radio station which serves Bangladesh's development


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BD Bangladesh

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About the project Edit

NetBetar as an Internet Radio station serves two goals-to reconnect the global Bangladeshi to their roots and give them a chance to be a part of Bangladesh's development. The medium is very interactive. Some of the programs have "call to ask" functions where the listeners can call in and have their questions answered.

In what ways is this project unique and creative? Edit

Music on the Internet isn't new. But using an Internet radio station to address development certainly is. NetBetar is the first online audio channel in Bangla for Bangla speaking audience globally. the first Bangladeshi net cast radio channel hopes to reach all corners of the country through thousands of telecentres sprinkled across rural areas. Development focused entertainment through radio can help bring issues closer to the poor, feels the team behind the, the first ever Bangladeshi Netcast Radio channel can be heard all over the world. Wherever there are Bangladeshi people, netbetar takes Bangla there.

What is the social value of this project? Edit

Besides, the channel provides infotainment related matter that will help all kinds of audiences, whether rural or urban, to get the best out of the station. Netbetar has plans of reaching deep rural interiors with the help of its tele-centers. By providing the much needed information on development issues to its people, NetBetar hopes to help Bangladesh meet the Millennium Development Goals.

What is the potential of this project to expand and develop? Edit

Winner of the Manthan Award South Asia 2008, E-Culture & Entertainment category
Making innovative use of existing technology to address development areas is a challenging task. And this is what NetBetar is attempting to for Bangladesh. It has certainly been able to capture the untapped potential of the Internet and turn it into a tool of development where Bangladeshis placed globally can also participate. In a country where literacy rates are low, it is to be expected that contents developed for a mass audience would be mostly audio or video, therefore a bright future awaits the initiative. Also, with infotainment as a tool, it is sure to be drawing a large audience and informing them about various issues the country faces and convey developmental messages in a format that will draw and hold attention, thereby getting across ideas better. The medium is not very expensive either.

What was the triggering factor of this project? Edit

Prior to 2006 Bangladesh had only two stations, Bangladesh Betar and Radio Metrowave. Radio listening on medium wave was confined to urban cities. The broadcast scenario soon changed with the entry of three FM channels. Bangladesh has a high number of non residents living across the globe who strive for a link to their language and culture. Netbetar here offers them the much needed link.

What is the business model of this project? Edit

Netbetar’s dynamic young team includes Mostafa Zaki Haider, Saifur Rashid, Shams Shumon and S. M. Ashraf Abir.

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    DEF - Digital Knowledge Center

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