Murcie: free transportation for life

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ES Spain
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About the project Edit

To encourage users to take their brand new streetcars, the Municipality of Murcie in Spain launched an innovative initiative by giving free access the transport system for life.


In what ways is this project unique and creative? Edit

Until the end of June 2011, in exchange for returning their vehicle in working order and without incurring debt regardless of the type, candidates received a pass allowing them to travel as they wish on the entire streetcar system.

Born from a campaign to reduce the presence of cars in the city, this initiative focuses on promoting the use of public transport by offering citizens the most tangible alternative to driving their own cars.

What is the social value of this project? Edit

What is the potential of this project to expand and develop? Edit

What was the triggering factor of this project? Edit

What is the business model of this project? Edit

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