MODE ET HANDICAP: FASHION AND HANDICAP

Creating ergonomic apparel for disabled and able-bodied people in the fight against all forms of discrimination

Information

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1 quai du Square 93200 Saint-Denis
FR France
Web http://modeethandicap.fr/
Maturity

Concept

About the project Edit

• Handi-abled fashion shows that showcases the association’s clothing creations
• Creating mini-workshop (activities to create clothes adapted to people with limited mobility: design, sewing, assembling, modeling, etc.)
• Organizing photography, paintings and stage exhibitions, as well as debates and conferences with handicap as the main topic
• Creating awareness and training young students and young people who are physically or mentally challenged (autistic, Down syndrome, for example), in fashion and tailoring

In what ways is this project unique and creative? Edit

We are the first association that connects fashion and design to physically and mentally challenged people.

In 1998, British stylist Alexander McQueen showcased Aimée Mullins, an American athlete, actress and model who has wooden prosthetic legs.

What is the social value of this project? Edit

Based in Paris, Mode & Handicap works regularly with solidarity companies that use best social and environmental practices, in particular the association of active women located in the Paris region. Social and ethical aspects are priorities.

The main missions are to:
• Integrate handicapped people in every step of the apparel-making process including: design, assembly, adjustments and fittings
• Make prototypes in collaboration with the Active Women’s association and Birdy Exports Ltd.
• Showcase collections in fashion shows that combine disabled and able-bodied models

What is the potential of this project to expand and develop? Edit

There is the possibility of franchising international development by replicating the value chain model in other countries. For example, a partnership could be formed with the Montréal Couture organization (see IP project sheet).

What was the triggering factor of this project? Edit

Founder Chris Ambraisse Boston met a wheelchair-bound person in the Paris metro who wanted to design fashion items and asked him to keep in mind the particular characteristics of physically challenged people, particularly those who get around in wheelchairs.

In 2005 when association founder and stylist Chris Ambraisse got together with his shemale lawyer friend who is handicapped, he had the idea to create a line of ergonomic clothes.

In 2006, the Mode & Handicap association became a reality and in 2007, it introduced its first works with its new adapted prêt-à porter sign A&K Classics®.

What is the business model of this project? Edit

Fabric and materials are partially provided by large luxury companies. Contract manufacturers work with reintegrated staff.


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