Logorama

A caricature of commercial brands and logos

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France
FR France
Web http://www.fubiz.net/2010/01/21/logorama-movie/#comment-748030
Maturity

Mature

About the project Edit

Logorama is a short French animated film directed by studio H5 (François Alaux, Hervé de Crécy and Ludovic Houplain) created in 2009. The film uses 3000 logos, used to make up both the characters and the setting.

Themes

In what ways is this project unique and creative? Edit

The 15-minute short film, Logorama, was produced over a period of six years by François Alaux, Hervé de Crécy and Ludovic Houplain.

What is the social value of this project? Edit

Denouncing the real power of the business image, the short film is supposed to be a reflection on cartoon brands, which are more restrictive—since most of them are protected—than other brands.

What is the potential of this project to expand and develop? Edit

The potential is weak since producing such a short film is a particularly intense and long process (in this case, it took 6 years).

What was the triggering factor of this project? Edit

The factor that triggered this project was the desire to provide a "direct response," to the diktat of brands according to the producers.

What is the business model of this project? Edit

An Oscar, a Cesar and awards from Cannes and Clermont-Ferrand had made it possible for the producers to be known. Yes, it can be reproduced.


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