Lobbying and communication for development


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About the project Edit

Lobbying and Comunication for development is a project made within the Training Program for Management Excellence, Amartya Sen award 2010. This program was focused on the ethic for development and was organized by the United Nations Development Program & the Economic Faculty of the National University of Rosario, Argentina.

This project covers different issues such as human development, Media, Corporate Social Responsability and Integration.
The main topics are the lack of support of Media companies and Media economical groups to accomplish the objetives of human development contained on the Millennium Development Goals of the United Nations Development Program and the United Nations Global Compact.

We strongly believe that the integration of the Media Sector and its commitment with these goals is the only way to achieve a change in the informative selection, in favor of human development. We need to strengthen the capabilities of the communication area of the UN agencies that work to improve the human development indicators.

To achieve this objetive we need to do lobbying in local organizations or local branch offices, althought we need to design a strategic approach to convince the managers about the great economical results and long term loyalty benefits of change its selection of information.

Finally, the impact of this information in the public opinion is key to improve our capabilities to gain support from enterprises and local governments.

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