Lobbying and communication for development

Information

← back to informations
No known location, please add one if you know where this project is located
Web Unknown
Maturity

Concept

About the project Edit

Lobbying and Comunication for development is a project made within the Training Program for Management Excellence, Amartya Sen award 2010. This program was focused on the ethic for development and was organized by the United Nations Development Program & the Economic Faculty of the National University of Rosario, Argentina.

This project covers different issues such as human development, Media, Corporate Social Responsability and Integration.
The main topics are the lack of support of Media companies and Media economical groups to accomplish the objetives of human development contained on the Millennium Development Goals of the United Nations Development Program and the United Nations Global Compact.

We strongly believe that the integration of the Media Sector and its commitment with these goals is the only way to achieve a change in the informative selection, in favor of human development. We need to strengthen the capabilities of the communication area of the UN agencies that work to improve the human development indicators.

To achieve this objetive we need to do lobbying in local organizations or local branch offices, althought we need to design a strategic approach to convince the managers about the great economical results and long term loyalty benefits of change its selection of information.

Finally, the impact of this information in the public opinion is key to improve our capabilities to gain support from enterprises and local governments.

In what ways is this project unique and creative? Edit

What is the social value of this project? Edit

What is the potential of this project to expand and develop? Edit

What was the triggering factor of this project? Edit

What is the business model of this project? Edit


References

Project Community

0 fans and 0 members

Join the team

You find this project inspiring ?

 Discuss

Partners

This project has no known partners.