LMRF (Lata Medical Research Foundation)

EVALUATION OF THE EFFECTIVENESS OF CELL PHONE TECHNOLOGY AS COMMUNITY BASED INTERVENTION TO IMPROVE EXCLUSIVE BREAST FEEDING & REDUCE INFANT MORBIDITY RATES

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Maharashtra, INDIA
IN India
Web http://www.latamedicalresearchfoundation.org/
Maturity

In development

About the project Edit

This project, launched Lata Medical Research Foundation, has the main objective to assess the feasibility, acceptance and cost effectiveness of using mobiles for personalized lactation consultation/health messaging, in addition to Baby Friendly Hospital Initiative (BFHI), to promote appropriate breastfeeding practices and timely initiation of complementary feeding, child growth and to reduce morbidity in infants. For the purpose of this study project, mobile phones have been provided to 157 pregnant women and other 168 women are using their own mobile phones. Training for promotion of breast feeding using UNICEF module for Baby Friendly Hospital Initiatives was conducted in 4 urban hospitals catering to women of low socio-economic strata (SES) and minority. Maternal and infant health advice is provided using mobile phones starting from antenatal period to 6 months after delivery with an emphasis on preparation of pregnant women for exclusive breast feeding (EBF) of newborns for at least 6 months and then introduction of semi-solid, home prepared foods in addition to breast feeding.

In what ways is this project unique and creative? Edit

The initiative works in line with the efforts of WHO/UNICEF in this regard and fills the existing gap of finding innovative ways to promote exclusive breastfeeding. The project is more commendable in the sense that it has taken mobile phone as the media as India has at least 600 million active mobile users in around 150 million households.

What is the social value of this project? Edit

The beneficiaries of the project are from poor families with limited access to healthcare at times when they need it the most.

What is the potential of this project to expand and develop? Edit

Chairman distinction at the Manthan Award 2011, Digital Inclusion for Development , South Asia
It was appreciated that the initiative has increased the accessibility, affordability and availability of healthcare at the doorsteps of the people through the use of mobile phones. It was further noted with appreciation that the subject of breastfeeding has been taken for the project, when it has been proved that breastfeeding has profound beneficial health effects in infants. It substantially protects against malnutrition and also prevents infection and adult diseases like diabetes and ischemic heart diseases.

What was the triggering factor of this project? Edit

The foundation was formed to improve the overall health of the community. According to the foundation, constant inquiry into truth and seeking to define a boarder range of options are essential for further medical discovery.

What is the business model of this project? Edit

Foundation composed by , in average, 20 members.


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  • DEF - Digital Knowledge Center

    DEF - Digital Knowledge Center


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