This project, launched Lata Medical Research Foundation, has the main objective to assess the feasibility, acceptance and cost effectiveness of using mobiles for personalized lactation consultation/health messaging, in addition to Baby Friendly Hospital Initiative (BFHI), to promote appropriate breastfeeding practices and timely initiation of complementary feeding, child growth and to reduce morbidity in infants. For the purpose of this study project, mobile phones have been provided to 157 pregnant women and other 168 women are using their own mobile phones. Training for promotion of breast feeding using UNICEF module for Baby Friendly Hospital Initiatives was conducted in 4 urban hospitals catering to women of low socio-economic strata (SES) and minority. Maternal and infant health advice is provided using mobile phones starting from antenatal period to 6 months after delivery with an emphasis on preparation of pregnant women for exclusive breast feeding (EBF) of newborns for at least 6 months and then introduction of semi-solid, home prepared foods in addition to breast feeding.
The initiative works in line with the efforts of WHO/UNICEF in this regard and fills the existing gap of finding innovative ways to promote exclusive breastfeeding. The project is more commendable in the sense that it has taken mobile phone as the media as India has at least 600 million active mobile users in around 150 million households.
The beneficiaries of the project are from poor families with limited access to healthcare at times when they need it the most.
Chairman distinction at the Manthan Award 2011, Digital Inclusion for Development , South Asia
It was appreciated that the initiative has increased the accessibility, affordability and availability of healthcare at the doorsteps of the people through the use of mobile phones. It was further noted with appreciation that the subject of breastfeeding has been taken for the project, when it has been proved that breastfeeding has profound beneficial health effects in infants. It substantially protects against malnutrition and also prevents infection and adult diseases like diabetes and ischemic heart diseases.
The foundation was formed to improve the overall health of the community. According to the foundation, constant inquiry into truth and seeking to define a boarder range of options are essential for further medical discovery.
Foundation composed by , in average, 20 members.
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Digital Knowledge Center (DKC) is an initiative of Digital Empowerment Foundation (DEF) & National Internet Exchange of India (NIXI) to function as an ‘Online repository’ of best digital contents for development in India and South Asia.
With the incoming of new technology in ICT and digital content technology along with various technology delivery platforms, a lot many interventions in digital content have been taking place in South Asia. Interventions are visible in all major areas – Education, Learning, Health, Governance, Entertainment, Localization, Commerce, Culture, Environment, Tourism, Infrastructure and so on. Creation of digital content, its deployment, service delivery and usage has increased each day.
While these developments are taking place, it is equally critical to have these interventions and practices shared, exchanged, and deployable from one place to another. For this to happen, one needs to have a resource bank available for learning, sharing and replication. Digital Knowledge Centre works as such a platform in audio-visual documentation format, which provides solutions to many of our social, economic, cultural and governance challenges.