Kickstarter

Funding platform focused on creative ideas and ambitious endeavors

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US United States
Web http://www.kickstarter.com/
Maturity

Mature

About the project Edit

Kickstarter is a New York-based funding platform focused on creative ideas and ambitious endeavors. It is a way for artists, filmmakers, musicians, designers, writers, athletes, adventurers, illustrators, explorers, curators, promoters, performers, and others to bring their projects, events, and dreams to life. People who use Kickstarter to fund their projects ("project creators") keep 100% ownership and control.

Kickstarter is powered by a unique all-or-nothing funding method where projects must be fully-funded or no money changes hands. Project creators can offer products, services or other benefits ("rewards") to inspire people to support their project, for example, a hot-air balloon ride to the first person to pledge $300. If a project reaches or exceeds its funding goal before time expires. If a project's funding goal is $5,000 and only $4,999 is pledged when time expires, no money is collected. Also, no rewards will be delivered. No funding, no rewards. Everyone walks away as if nothing happened. If a project is successfully funded, Kickstarter will apply a 5% charge to the funds raised. If funding isn't successful, there are no charges.

In what ways is this project unique and creative? Edit

Kickstarter is a new way to fund creative ideas and ambitious endeavors. It is also a way to directly fund cultural production and its creators without resorting to leveraging scarcity and exclusivity.

What is the social value of this project? Edit

Kickstarter helps small creator to get a good start on their project by providing connections with an audience of potential funders.

What is the potential of this project to expand and develop? Edit

Currently, only US-based creators can start a project but Kickstarter will allow international project creators in the future. People can pledge to projects from anywhere; it's only project creation that's restricted.

What was the triggering factor of this project? Edit

Kickstarter was established in April, 2009 by Perry Chen, Strickler Yancey, and Charles Adler.

What is the business model of this project? Edit


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