KHETI

RURAL E-SERVICES IN INDIA

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India LALALALA :D
IN India
Web Unknown
Maturity

In development

About the project Edit

Kheti is a communication concept combining software on mobile camera phones and web 2.0 services. The current Kheti prototype provides a simple interface for a user to create a multimedia package (known as SDS - Short Dialogue Strip) consisting of up to six pictures and an audio track of one and half minute. This can then be sent to a web site where advisors can view photos in high resolution, and then advise the farmers.

In what ways is this project unique and creative? Edit

KHETI is a unique concept, integrating mobile camera phones with web services. The technology has been developed in a participatory manner, involving the farmers in field discussions.

What is the social value of this project? Edit

The result is that, the user, the marginal farmer, is a codesigner in the process. This also involves capacity building of the stakeholders. These initiatives help in long term sustainability. The project has been piloted successfully with the Sironji Crop Producers Cooperative of small and marginal farmers. The process of handling technology has not only improved incomes and livelihoods of the farmers but also empowered them.

What is the potential of this project to expand and develop? Edit

Manthan Award South Asia 2009 , Award Winners, E-ENTERPRISE & LIVELIHOOD CATEGORY

This is a three year EPSRC funded project to look at how participatory rural appraisal can be used with participatory software design methods to develop appropriate (and appropriated) ICT solutions in microfinance cooperatives. The project will also seek to develop enhanced business models using the opportunities afforded by ICTs
Specific aims of the rural e-finance project will be:
To unify and relate methods from rural development, sustainable business modelling, and ICT design;
To understand the specific needs and problems of rural cooperatives and how these can be met through ICTs;
To find ways of undertaking ICT for Development that contribute to building innovation capacity in beneficiary communities;
To create sustainable business models for ICT supported services delivery and information inequality reduction in disadvantaged communities;
To disseminate the methods and findings to academic and practitioner communities;
To explore the transfer of lessons learnt from one location to others (e.g. India to China)

The main goal of the project will be to improve cooperative service delivery in India by leveraging ICTs to enhance impact on underserved communities.
Although the focus will initially be on microfinance, one aim will be to develop concepts for a flexible platform for multiple services that can be adapted to unique combinations of business strands in cooperatives

What was the triggering factor of this project? Edit

Agriculture is the livelihood of 85% of India's rural community.

What is the business model of this project? Edit

Kheti has had a short feasibility test in the Sironj Crop Producers' Company, a co-operative of small farmers, in Madhya Pradesh, India. In this trial, five members of the cooperative provided the Kheti services to the co-operative members in 25 villages. In three months, over 200 queries were handled and some significant risks to harvests (and household economies) were mitigated.


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  • DEF - Digital Knowledge Center

    DEF - Digital Knowledge Center


    Digital Knowledge Center (DKC) is an initiative of Digital Empowerment Foundation (DEF) & National Internet Exchange of India (NIXI) to function as an ‘Online repository’ of best digital contents for development in India and South Asia.

    With the incoming of new technology in ICT and digital content technology along with various technology delivery platforms, a lot many interventions in digital content have been taking place in South Asia. Interventions are visible in all major areas – Education, Learning, Health, Governance, Entertainment, Localization, Commerce, Culture, Environment, Tourism, Infrastructure and so on. Creation of digital content, its deployment, service delivery and usage has increased each day.

    While these developments are taking place, it is equally critical to have these interventions and practices shared, exchanged, and deployable from one place to another. For this to happen, one needs to have a resource bank available for learning, sharing and replication. Digital Knowledge Centre works as such a platform in audio-visual documentation format, which provides solutions to many of our social, economic, cultural and governance challenges.