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meerut, INDIA
IN India
Web http://www.iksl.in/

In development

About the project Edit

IFFCO Kisan Sanchar Limited’ (IKSL) leverages mobile phone to provide timely and pertinent advice to farmers to improve their income, reduce cost, improve yield, enhance quality, reduce wastage and educate them on livelihood, health, environment and other aspects.The services are provided in 10 Indian languages covering 18 states. IKSL also promotes focused communities with a common interest for intensive information services. Necessary ICT Infrastructure is developed for managing all aspects of services. Integrated Information management System (IIMS) is a Internet Content Management System (CMS), developed to assist the Content Team to plan, document, and monitor the voice messages and also helpline conversations.

In what ways is this project unique and creative? Edit

The innovativeness of overall concept is in leveraging a normal communication need of farmers, for the purpose of improving the quality of decision making and empowerment. The uniqueness of the messages is that they are in local languages and provided in voice format to overcome illiteracy and language barrier. A Helpline is also set up to address specific problems faced by farmers or to obtain additional information. IKSL conducts other innovative special programs like ‘Phone In’ to talk to Specialists on a specific subject and Quizzes on mobile phone to encourage active interaction.

What is the social value of this project? Edit

Inclusion, accessibility, scalability, sustainability are the inherent strengths of the model. It was further noted that at present, about 10 lakh farmers are actively using IKSL’s services.

What is the potential of this project to expand and develop? Edit

Chairman distinction at the Manthan Award 2011, Digital Inclusion for Development , South Asia
IIMS incorporated by IKSL in the programme as the content management system addresses wide variety of challenges in a single system that are, content collation as a digital library, planning, content creation for voice messages, content delivery to farmers (millions of out bound messages per day), call back facility for re-access, managing new types of services, documentation, helpline monitoring, QA Processes - MIS and analytics.

What was the triggering factor of this project? Edit

Telecommunication is a fast growing arena to transform Indian rural landscape.

What is the business model of this project? Edit

IFFCO is a cooperative institution having more than 40 000 cooperative societies as its members and a base of 60 millions farmers. IKSL is IFFCO’s determination to take the above challenge. IKSL has been formed with an exclusive mandate to design, develop, source and supply state of art, economical & rural communication with value addition additions of content & services.

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    DEF - Digital Knowledge Center

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