Google Internet bus

Internet-enabled bus bringing online experience across India

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IN India
Web http://www.google.co/
Maturity

Mature

About the project Edit

Google has launched an effort to demonstrate the Internet to citizens of India who may not otherwise have access to it. Launched in 2010, Google's Internet Bus aims to educate Indian people about what the Internet is and how it can benefit them in multiple ways. To do that, the customized, Internet-enabled vehicle is bringing the online experience to where people live, visiting several towns and cities across India's Tamil Nadu region with demonstrations of the Internet's uses in education, information, communication and entertainment. Content is provided both in English and in Tamil to familiarize people with services including search, email, social networking, online maps and others.

Themes

In what ways is this project unique and creative? Edit

The Internet Bus initiative is part of Google's overall strategy of "organizing the world's information and making it universally accessible and useful," the company says—its efforts have also included localizing and translating multiple Google applications. Prasad Ram, head of R&D for Google India, explains: "We are passionate about empowering users with information, and the Internet democratizes access to information. With this initiative we want to take the power of this medium to people who will really benefit from it. We believe that if we can get people to experience the Internet even briefly they will find the means to go back again."

What is the social value of this project? Edit

The Internet Bus initiative is part of Google's overall strategy of "organizing the world's information and making it universally accessible and useful," the company says—its efforts have also included localizing and translating multiple Google applications. Prasad Ram, head of R&D for Google India, explains: "We are passionate about empowering users with information, and the Internet democratizes access to information. With this initiative we want to take the power of this medium to people who will really benefit from it. We believe that if we can get people to experience the Internet even briefly they will find the means to go back again."

What is the potential of this project to expand and develop? Edit

If the trip is a success, Googles plans to have more.

What was the triggering factor of this project? Edit

What is the business model of this project? Edit


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