Good guide

Website that lets consumers get detailed environmental, health, and social info on more than 50,000 products and companies


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About the project Edit

Good Guide is a Web site that lets consumers get detailed environmental, health, and social info on more than 50,000 products and companies. The founders say they have enlisted the support of scientists and technologies, as well as hundreds of information sources, to make the service as accurate and informative as possible. Good Guide is a startup founded in 2007 by Dara O'Rourke, a professor of environmental and labor policy at the University of California, Berkeley that set out to sift through the health, environmental, and social profiles of everyday products and the companies that manufacture them, distilling hundreds of pieces of data into a simple 10-point rating system accessible on and a bar-code-scanning iPhone app. In 2009, Good Guide launched the first iPhone application that scans bar codes to provide ratings on healthy, green, and socially responsible products is here. The app – which is available for free from Apple’s iTunes App Store – allows consumers to compare and research more than 62,000 products by simply scanning the barcode.


In what ways is this project unique and creative? Edit

Good Guide provides the world's largest and most reliable source of information on the health, environmental, and social impacts of the products in your home. It's transforming the way consumers are purchasing products while pressuring manufacturers to rethink their environmental and social impact.

What is the social value of this project? Edit

Good guide is making it quick and easy to find safe and healthy products that are right for you and good for the planet. Good Guide helps you see what’s behind the label, find better products, get expert advice, and view recommendations based on what’s most important to you. Our goal is to first inform the public," says O'Rourke, "but ultimately it's to improve the products -- reduce toxic chemicals, sweatshop labor, carbon and water impact -- and change company behavior." Companies such as Clorox, Method, and SC Johnson are looking for help with their ratings, so Good Guide is launching a Manufacturer's Portal with data it collects on supply chains.

What is the potential of this project to expand and develop? Edit

The experience is already covering 50,000 products and companies but could expand to more.

What was the triggering factor of this project? Edit

What is the business model of this project? Edit

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