Eco-tickets program

Rewards for recycling

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PL Poland
Web Unknown
Maturity

Mature

About the project Edit

The Eco-tickets programme in Oswiecim, Poland, encourages youth to combine leisure with environmental management, by giving young people incentives (cinema, swimming pool tickets) to collect waste paper for recycling, therefore building environmental consciousness at an early age.This programme, which began to be implemented in November 1997, allows youth participants to go to the cinemas for returning 10 kilograms of waste paper, and allows them to go to the swimming pool for returning 4 kilograms. The main aim of the project is to promote the recycling of waste paper, with the main target group being school children.

In what ways is this project unique and creative? Edit

It is a creative way to encourage children to recycle.

What is the social value of this project? Edit

Since its implementation this project has already shown excellent results. A report from the City Council of Oswiecim on the Implementation System of Waste Management, for the first year 1997, states that the ECO-Ticket programme accounted for 3,59 tons of the 34,94 tons of waste paper gathered at collection sites. All the rules and regulations of the ECO-Tickets programme were approved by the City Council and this project will continue to be subsidized.

By promoting the collection of waste paper with subsidized tickets for cinemas and swimming pools, school children are directly involved in recycling and are also being rewarded for their efforts. This project also helps to build environmental consciousness at an early age; hopefully to last a lifetime.

What is the potential of this project to expand and develop? Edit

The experience can be reproduced where such organizing structure can be set up. However, needed to say is that as the value of returning waste paper is so low (0,07 - 0,10 PLN/kg) it became necessary to subsidize the ECO-Ticket programme with outside funding.

In terms of scalability to other sectors, the program might be extended to the recycling of other materials, such as aluminium, glass etc. and additional partnerships with bookstores, fitness centres and music stores have been taken into consideration to widen the choice of leisure activities that are offered to the program’s participants.

What was the triggering factor of this project? Edit

What is the business model of this project? Edit


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