Eco-advertising

Advertising services using only natural earth elements

Information

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GB United Kingdom
Web http://www.mindthecurb.com/
Maturity

Mature

About the project Edit

The British outfit Curb claims to the world's first natural media company, offering advertising services using only natural earth elements. Recognizing the growing demand for green services, Curb is looking to be on the cutting edge of the advertising industry, offering a service which, beyond its eco-friendliness, is unique and cool. Some of their methods include cutting or mowing ads into shrubs or grass, sand sculptures, ads imprinted in snow, reverse or clean graffiti, burning ads into wood with magnifying glass, crop circle advertising, messages and images made of compost, and more.

In what ways is this project unique and creative? Edit

Curb has come up with a unique way to do advertising by using natural medium instead of wasting resources.

What is the social value of this project? Edit

The agency’s goal is to provide clients with outstanding natural marketing which impacts on their target consumer without impacting on the environment. But the eco-friendliness of the experience ends there. They do not cater only to companies who are green. And if the advertisement objective is to sell more products, depending on the product, it can have negative impact on the environment...

What is the potential of this project to expand and develop? Edit

This new green method of advertising could be used in other countries.

What was the triggering factor of this project? Edit

What is the business model of this project? Edit


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