Danone Endowment Fund

A €100 million endowment to stimulate economic and social development in the ecosystem of the Danone "value chain"

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Web http://www.ecosysteme.danone.com/
Maturity

In development

About the project Edit

The food company, Danone, has created an endowment fund including an initial endowment of €100 million to stimulate economic and social development in the ecosystem of its "value chain", its suppliers, sub-contractors and in its labour pool. Operational since September 2009, the endowment fund is complemented by an annual matching contribution of 1% of the group's net earnings.

The fund supports initiatives that should have been identified by Danone subsidiaries in jurisdictions where they operate. The initiatives include activities related to Danone trades (such as micro-enterprise food distribution), factory employment creation programs, programs for developing skills of local suppliers, etc.

''We have already built economic development structures in many parts of the world, but when the business environment shows how quickly it can be weakened, we believe that it is necessary to systemize and expand our approach and ensure its long-term viability. That's why we decided to suggest to our shareholders to create a specific entity, an endowment fund dedicated to the development and strengthening of our ecosystem," said Franck Riboud, CEO of Danone.

Themes

In what ways is this project unique and creative? Edit

By creating an endowment fund for developing and strengthening the value chain's ecosystem, Danone differs from traditional philantrophic social actions. The group thus pioneers a new form of strategic or industrial philanthropy driven by the coherence of its supply chain.

Danone said that the endowment fund is a chance to write a new chapter in its social and economic innovation that will transform the company's way of thinking, how it does business and how it impacts the environment.

What is the social value of this project? Edit

The fund aims to prevent crises by strengthening the economic fabric in which Danone and its ecosystem maintain relations of mutual dependence.

What is the potential of this project to expand and develop? Edit

The endowment fund may be reproduced in other companies to act as a social responsible initiative for suppliers.

What was the triggering factor of this project? Edit

1

What is the business model of this project? Edit


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