Commercial revitalization in Hochelaga-Masionneuve

Your merchants next door

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Ville de Montréal, Quartier Hochelaga-Maisonneuve
CA Canada
Web Unknown
Maturity

Concept

About the project Edit

Commercial development corporations on St. Catherine Street East and Ontario Street East, as well as Maisonneuve Market (City of Montreal, the borough of Mercier-Hochelaga-Maisonneuve) made the decision to change their image and make the area more attractive to the current and new population.

Revitalizing the Hochelaga-Maisonneuve neighbourhood means: getting organized to make these three key commercial areas more attractive, new urban development, an ad campaign grouping the three areas, raising and widening the sidewalks, vegetation, etc.

Themes

In what ways is this project unique and creative? Edit

The three key areas are made up mainly of service businesses and small shops. A round table was set up. It included: business owners, the borough, elected officials, the Corporation de développement de l’Est and the local police station. Research and ideas started with the roundtable: How do we give a new image to an old industrial, working-class neighbourhood?

The project is unique and creative because it was the first to try to bring together the three key commercial areas under the same umbrella.

What is the social value of this project? Edit

The success of the project rests in large part to the cooperation of everyone involved. It isn’t easy to get business owners and government workers to sit down at the same table and find common ground, but the challenge was accepted with enthusiasm!

The whole neighbourhood will benefit from the new image and the significant changes that are promoted because commercial revitalization is everybody’s business.

What is the potential of this project to expand and develop? Edit

New public spaces and the feeling of pride and belonging among business owners is a positive combination that should be repeated elsewhere. The project has brought real cooperation between two groups, in addition to understanding the realities specific to each of them.

This initiative could be implemented elsewhere in other neighbourhoods that need to be revitalized since there is cooperation in new developments responding to the area’s needs and could achieve the main objective that is increasing attractiveness.

What was the triggering factor of this project? Edit

A number of factors were the catalyst for the project a bit at a time. Here is a brief history:

In the early 1970s, the Notre-Dame expressway was being expanded, so the city tore down several hundred homes. This caused the population’s natural basin that supplied the areas to disappear. Throughout the years, the three areas emptied out as business owners left and the businesses that remained became less and less appealing to local residents.

In the early 2000s, an innovative project started on a portion of Promenade Ontario Est, the Simon-Valois public place. The project was structuring as it brought a sense of renewal to the neighbourhood (everything was done in cooperation with citizens and community organizations). All this brought the organizations of each area to want to change their image and make them more attractive to the local population and other boroughs.

What is the business model of this project? Edit

The project is a launching pad for the neighbourhood and their commercial areas. It will help business owners boost their image and is a beautiful example of how local businesses are present and must be invested in!


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