Color + City

Connecting people who want to paint, to people who have a free wall to give


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São Paulo
BR Brazil


About the project Edit

Through a Google + page, Color + City connects people who have empty grey walls to give and professional or amateur artists who want to paint them.

In what ways is this project unique and creative? Edit

Color + City is a unique kind of concept, and it's very creative. For people who want to donate a wall, all they need to do is to authorize their empty space, wall or facade and upload some cool images of it to give an idea of the texture and the size. Then, they wait until an artists chooses it and contacts them through the Color + City Google + page.

For the artists, they only have to book an empty wall on the map. They can only book one space at a time and have 15 days to paint it, otherwise the wall will be given to someone else.

What is the social value of this project? Edit

Color + City enables citizens of big grey cities to take action and transform their cement environment in art pieces, full of colors and hopes. With such a project, citizens of Brazil can appropriate their city and make it their own.

It also helps professional and amateur artists to get known.

What is the potential of this project to expand and develop? Edit

Color + City started in São Palo but is now present in 7 brazilian cities. That kind of concept can be easily duplicable anywhere!

What was the triggering factor of this project? Edit

Color + City was born out of a partnership of different brazilian enterprises of creative economy.

What is the business model of this project? Edit

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