Label involving signatory cities to slow down their citizens’ rhythm of life


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About the project Edit

Inspired by the Slow Food philosophy, Cittaslow was created in Italy in 1999 in the Tuscan community of Greve in Chianti by the mayors of Bra, Greve in Chianti, Orvieot and Positano. The current president is Gian Luca Marconi, Mayor of Castelnovo ne' Monti.

The network brings together 140 cities – many of which are Italian – and extends into 21 countries including: Australia, Austria, Belgium, South Korea, Germany (in Überlingen), New Zealand, Norway (in Levanger), Poland, Portugal, Spain and Switzerland. On May 8, 2010, Segonzac in France was the first municipality (Charente) to obtain the Cittaslow label.


In what ways is this project unique and creative? Edit

Time is a value most often absent from definitions of quality of life, especially in local political matters and slowing down is almost taboo in our just-in-time society.

What is the social value of this project? Edit

Urbanization policies are based on long-term consideration towards a better quality of life.

What is the potential of this project to expand and develop? Edit

This project targets cities of 60,000 inhabitants or less. For those that still have a few traditional ways of life, these cities can nonetheless be within the largest cities and maintain within their oasis of well-being.

What was the triggering factor of this project? Edit

Industrialization and our consumer society were the initial catalysts of the SlowFood movement. The project has since spread to the political arena.

What is the business model of this project? Edit

Regional products, green tourism and craft activities are sectors that also benefit from this type of initiative.


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