Carrotmob Rennes

Carrotmob is the opposite of a boycott

Information

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FR France
Web http://www.carrotmobrennes.org/
Maturity

In development

About the project Edit

The principle is simple:
Carrotmob is the opposite of a boycott.
This is an activism method that increases the power of consumers by rewarding the most socially responsible
businesses.
A crowd of people invades a business, and in return,
the business will invest a portion of its profits for
eco-citizen actions.

A positive solution for playing a part in protecting our planet:
From Kansas to Helsinki via Thailand or even Berlin, Carrotmob has been around the world.
The phenomenon is growing and has now arrived in Rennes.
Carrotmob is a win-win concept where the consumer's purchases allows business owners to redistribute their profits for eco-citizen actions.

Themes

In what ways is this project unique and creative? Edit

Carrotomb is an activism method that increases the power of consumers
and rewards the most socially responsible businesses.
In the aftermath of a very successful first trial in Rennes, where all of the
eco-citizen objectives were achieved, the Rennes Carrotmob association
has its own balance sheet and is already looking ahead to
meet deadlines.
New locations, new members, a new concept, will enrich this project by making it more
adaptable and especially more structural...

What is the social value of this project? Edit

This initiative also seeks to restore the balance between man and nature
- to improve the quality of life and respect for the environment. Carrotmob Rennes is establishing itself as a laboratory for ideas, a platform for reflection.

What is the potential of this project to expand and develop? Edit

Ultimately, the goal is to spread this principle nationally.

What was the triggering factor of this project? Edit

What is the business model of this project? Edit


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