buy positively

Consumerism sucks. Let's make it better.


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In development

About the project Edit

We are building a movement for smarter consumption.

A collaborative platform for good businesses and consumers to fund high impact community projects.

Imagine a world where you can give every time you buy, you help change the world through routine buying.

In what ways is this project unique and creative? Edit

We are creating a new relationship between consumers, businesses and the world at large. We want to make it easy for good businesses to stand out, so that consumers can support them with their wallets while helping to change the world through routine buying.

What is the social value of this project? Edit

This project embraces the best aspects of crowdfunding and civic participation to make philanthropy more effective and engaging while accelerating a movement for smarter consumption. This project will make it easier to consume better and buy positively. Every time you buy something good, you get to give.

What is the potential of this project to expand and develop? Edit

The potential is enormous. For every product on the shelves, there is a better alternative that is less toxic and better for you, our communities and our world. We are starting with a focus on packaged food products and the vision is to expand to make it easier to identify good companies from any category or industry.

What was the triggering factor of this project? Edit

Society's addiction to bad consumerism is killing our world and we barely even recognize it. It's the crux of so many societal problems. For example, our addiction to buy stuff fuels corporations’ desire to build factories. In the interest of maximizing profits, conscious-less corporations continue to build massive factories that pollute our rivers and landscapes causing our eco-system to be wildly out of balance. They "employ" disadvantaged people in developing countries around the world and conveniently forget to treat them with even one ounce of respect because that would cost too much and hurt the bottom line. This kind of thinking perpetuates our short-sightedness as a society, the inability of our masses to see past instant gratification and think seriously about the graveness of our future's sustainability. If we are to continue living on this planet, this needs to stop and the most effective way to do it is to vote with your dollars for better alternatives and take away the power from bad consumerism.

What is the business model of this project? Edit

Brands donate 1% of revenue to the buy positively fund. High impact community projects are uploaded onto the site (crowdsourced) and consumers vote on which projects they think should get funded. We make money by taking a portion of the 1% that brands donate to the fund.


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